5 Simple Steps to a Better Social Media Presence for Job Seekers

5 Simple Steps to a Better Social Media Presence for Job Seekers

by Mark Nancarrow in career
As a recruitment company, we help a wide variety of candidates into their dream roles, and over the years, we have seen a shift in the recruiting patterns of banking and tech companies in the MENA region. 

Thanks to our hyper-connected society, it is possible for the job search to reach out across many countries. The question is how? Video and Skype interviews have changed the face of recruiting, and conference calling has made the recruiting process sleeker and faster. 

But all of this technology has brought with it one downside for job seekers – a poorly maintained social media profile might be hampering your job prospects.  

According to a 2018 survey, 70% of employers reported screening their candidates' social media profile/s as a part of the recruitment process, a part of the process which many candidates are not aware of. 

So what are employers looking for from your social media profile, and what are the dos and don’t of maintaining an impactful profile.   

1. A Profile 

First and foremost, if you are applying for a new job in the tech industry and you have zero social media presence, this can be the first alarm bell for employers. We understand that some people have decided to eschew social media for personal and privacy reasons, but this does not mean that you have to be a ghost candidate. 

If you currently have no social media profiles at all, we strongly suggest you set up a LinkedIn profile. Aimed at connecting people professionally, LinkedIn is a great way to portray your professional self to the world. You can upload a professional picture and your work history, but this social media platform requires little else for it to represent you professionally. There are opportunities for you to branch out on LinkedIn to show that you are active in your sector, but more on this later. 

When social media first became popular, it was certainly the younger generations who were the early adopters, but this had changed now. Being part of the boomer generation should not be an excuse for an absent online profile.  

2. A Distinction Between Work and Non-Work Related Content 

So, you’ve got a couple of different social media profiles, and they all provide you with something different, Facebook allows you to keep in touch with old school friends and your cousins in America, Twitter gives you 24/7 news and Instagram is great for travel photos.  

But consider the information that is available to your potential employer at a simple google search of your name. If you love to share and like things across all forms of social media, we suggest keeping your personal profiles on the highest security level, that way you won’t be outed for your love of dog videos to your potential employer, but your friends and family can still benefit from your sharing of your personal obsessions. 

It is a good idea to make a distinction between work and non-work related content and be strict with these guidelines. Keep your LinkedIn profile work-related content only, but make sure this information is available for anyone who wishes to look you up. 

3. A Professional Email Address 

This might sound like a given, yet we still see CVs with overly complicated, silly or downright unprofessional email addresses attached to them. Set up a professional email and use this only for work.  

You can easily link both of your emails to your smartphone so it won’t make a difference to the way you receive your email, it just means that you have a distinction in your inbox between work and personal mail. 

4. Professional Images 

Your LinkedIn profile image should be a professional photo of you, which gives potential employers an idea of the kind of person you are. Working in the tech sector, you might have a contact who owns a professional camera who can take some headshots for you. If not, these days, most smartphones come equipped with excellent quality cameras.  

LinkedIn profiles with photographs receive 21 times more profile views and nine times more connection requests than those without, so we really encourage you to include a photo – now is not the time to be camera shy or self-conscious!  

Also, remember – non-friends can see a (usually scaled-down) image of your profile picture on most social media platforms, so we recommend you don’t opt for a Facebook, Twitter or Instagram profile picture where you are acting in a way that you wouldn’t like your manager to see. 

5. Activity in Your Sector  

As mentioned previously, as a job seeker you can use your social media to your advantage in showing potential employers that you are an active and engaged member of your sector, be it digital banking, payment tech, developing, management etc. 

LinkedIn is a particularly useful tool for you to do this. The site is constantly updated with sector specialists sharing essays they’ve written, professionals sharing research and findings as well as groups from your sector where you can share content from like-minded individuals.  

As well as being a great way to learn and discover new ideas within your sector, this shows potential employers that you are a top player in your industry.  

What Next? 

If you need help with your job search, even if you feel your social media profile is well presented, but you aren’t getting the interviews you want, get in touch with us today. We help banking technology candidates like you throughout their job search, from considering a move to a new role or company through to the salary negotiation process, we’re there every step of the way. 

About Flow Banking & Technology  

The Middle East is a dynamic and growing market where identifying top talent and world-class professionals for the banking and technology industry is highly competitive. 
Flow Talent provides an executive search service led by industry experts, geared to any level of role within the Banking Technology Industry. This service is driven by innovative, established and proven research teams who customise each requirement from our clients.    

To find out more get in contact with one of our team today.
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